@dharmesh: I've been working and building in the CRM industry for 30+ years (so have far exceeded the needed 10...
I've been working and building in the CRM industry for 30+ years (so have far exceeded the needed 10,000 hours). The last big transformation we saw in CRM was over 25 years ago with Salesforce's launch of what became the Cloud CRM. Eventually, every (successful) CRM was a cloud CRM. The next big transformation is happening now with the advent of AI and agents. But it's not about being "AI first", it's about being CONTEXT FIRST. Context isn't a feature. It's the whole game. Modern AI models are sensationally smart. But success is not just about high IQ, it's also about having high CQ (Context Quotient). The smartest person in the room is useless if they just walked in. An AI that knows your Q2 pipeline is full, your best rep is on parental leave, and your biggest account just hired a new decision-maker responds very differently than one that doesn't. In most companies, context lives in databases, docs, message threads… and people's heads. It's scattered and fragmented. That's a problem because without shared context, AI is just a very smart intern on their first day at work. AI agents are awesome – but only if they're context aware. So, I'm thrilled to finally share what HubSpot has been working towards. It's been 20 years in the making: The Agentic Customer Platform A customer platform built for both humans *and* AI agents. One that is context-first. A platform that combines the world's smartest AI models with the deepest context to deliver the most effective agents to drive your growth. Agents are the future of software and agentic is the future of customer platforms. Eventually, every (successful) customer platform will be an agentic customer platform -- and every successful GTM agent will need to integrate with an agentic customer platform. Yes, I know I'm biased, but that doesn't necessarily mean I'm wrong. :) You can read more details about our vision in a post today by @yaminirangan (HubSpot's CEO). You can get to it by visiting: acp .net (yes, I like short links…and I don't know why). I'll be digging into the details of what this means from a product/technology perspective and how it actually works over the coming weeks and months. I love it when the dots start to connect.