Google's more affordable AI Plus plan rolls out to all markets, including the U.S. | TechCrunch
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Google’s more affordable AI Plus plan rolls out to all markets, including the U.S.
Google on Tuesday announced its more affordable Google AI Plus plan is now available in all markets where its AI plans are available. This includes the U.S, where it will cost $7.99 per month.
The expansion brings the lower-cost plan to 35 new countries and territories, after earlier launches in dozens of global markets, which began with Indonesia last September.
The plan includes access to Gemini 3 Pro and Nano Banana Pro in the Gemini app, Flow’s AI filmmaking tools, research and writing assistance in NotebookLM, and more. It also offers 200GB of storage and the ability to share your plan benefits with up to five other family members.
Existing Google One Premium 2TB subscribers will automatically gain access to all Google AI Plus plan benefits over the next few days, the company says.
Initially focused on emerging markets, the Google AI Plus plan is designed as the first step beyond free access to Gemini and other AI tools for those who either don’t need or can’t afford to subscribe to the more expensive Google AI Pro plan, which is typically priced at $20 per month.
While the Plus plan’s price point varies by region, its $8 per month price point could introduce a new, more casual audience to Google’s AI technology here in the United States. Elsewhere, the plan tends to cost less than $5 per month. For instance, users in India pay ₹399 ($4.44 USD) per month.
When it first debuted, Google explained that the plan was designed to bring access to Gemini, Veo, and other creative AI tools to emerging markets at a more affordable price point. It’s also designed to compete with OpenAI’s ChatGPT Go plan, which is $8 per month in the U.S., or less in some emerging markets. These plans are meant to attract the large online population of users who could become regular AI customers over time, giving companies a boost in their AI adoption numbers.
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For the time being, subscribers can take 50% off for the first two months of their subscription in a promotional offering, Google says.
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