Techcrunch
Tinder is introducing a new AI-powered feature called Chemistry to address user 'swipe fatigue' and dating app burnout. This feature uses AI to understand users through questions and, with permission, analyzes their camera roll to learn about their interests and personality.
AI 生成摘要
Tinder 推出名為 Chemistry 的全新 AI 功能，旨在解決使用者日益嚴重的「滑動疲勞」與約會軟體倦怠問題。此功能透過問答以及使用者授權的相機膠卷分析，運用 AI 深入了解使用者的興趣與個性。
Latest
AI
Amazon
Apps
Biotech & Health
Climate
Cloud Computing
Commerce
Crypto
Enterprise
EVs
Fintech
Fundraising
Gadgets
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
Space
Startups
TikTok
Transportation
Venture
Staff
Events
Startup Battlefield
StrictlyVC
Newsletters
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Tinder is turning to a new AI-powered feature, Chemistry, to help it reduce so-called “swipe fatigue,” a growing problem among online dating users who are feeling burned out and are in search of better outcomes.
Introduced last quarter, the Match-owned dating app said that Chemistry leverages AI to get to know users through questions and, with permission, accesses their Camera Roll on their phone to learn more about their interests and personality.
On Match’s Q4 2026 earnings call, one analyst from Morgan Stanley asked for an update on the product’s success so far.
Match CEO Spencer Rascoff noted that Chemistry was still only being tested in Australia for the time being, but said that the feature offered users an “AI way to interact with Tinder.” He explained that users could choose to answer questions to then “get just a single drop or two, rather than swiping through many, many profiles.”
In addition to Chemistry’s Q&A and Camera Roll features, the company plans to use the AI feature in other ways going forward, the CEO also hinted.
Most importantly, Rascoff said the feature is designed to combat swipe fatigue — a complaint from users who say they have to swipe through too many profiles to find a potential match.
The company’s turn toward AI comes as Tinder and other dating apps have been experiencing paying subscriber declines, user burnout, and declines in new sign-ups.
In the fourth quarter, new registrations on Tinder were still down 5% year-over-year, and its monthly active users were down 9%. These numbers show some slight improvements over prior quarters, which Match attributes to AI-driven recommendations that change the order of profiles shown to women, and other product experiments.
Match said that this year, it aims to address common Gen Z pain points, including better relevance, authenticity and trust. To do so, the company said it is redesigning discovery to make it less repetitive and is using other features, like Face Check — a facial recognition verification system — to cut down on bad actors. On Tinder, the latter led to a more than 50% reduction in interactions with bad actors, Match noted.
Tinder’s decision to start moving away from the swipe toward more targeted, AI-powered recommendations could have a significant impact on the dating app. Today, the swipe method, which was popularized by Tinder, encourages users to think that they’re choosing a match from an endless number of profiles. But in reality, the app presents the illusion of choice, since matches have to be two-way to connect, and even then, a spark is not guaranteed.
The company delivered an earnings beat in the fourth quarter, with revenue of $878 million and EPS of 83 cents per share above Wall Street estimates. But weak guidance saw the stock decline on Tuesday, before rising again in premarket trading on Wednesday.
Beyond AI, Match will also increase its product marketing to help boost Tinder engagement. The company is committing to $50 million in Tinder marketing spend, which will include creator campaigns on TikTok and Instagram, where users will make claims that “Tinder is cool again,” Rascoff noted.
Topics
Consumer News Editor
Tickets are live at the lowest rates of the year. Save up to $680 on your pass now.Meet investors. Discover your next portfolio company. Hear from 250+ tech leaders, dive into 200+ sessions, and explore 300+ startups building what’s next. Don’t miss these one-time savings.
Fintech CEO and Forbes 30 Under 30 alum has been charged for alleged fraud
Notepad++ says Chinese government hackers hijacked its software updates for months
Meet the new European unicorns of 2026
Nvidia CEO pushes back against report that his company’s $100B OpenAI investment has stalled
OpenClaw’s AI assistants are now building their own social network
Elon Musk’s SpaceX, Tesla, and xAI in talks to merge, according to reports
Waymo robotaxi hits a child near an elementary school in Santa Monica
© 2025 TechCrunch Media LLC.