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Amazon's 'Melania' documentary saw a significant 67% drop in box office revenue in its second weekend, grossing an estimated $2.37 million. With a total of $13.5 million and substantial acquisition and marketing costs, the film is unlikely to break even theatrically.
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亞馬遜的《梅蘭妮亞》紀錄片在上映第二週票房收入大幅下滑67%，估計為237萬美元。該片總計已獲得1350萬美元，但考慮到高昂的收購和行銷成本，該片在影院市場難以回本。
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Posted:
After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania”fell 67%, to an estimated $2.37 million, in its second weekend.
The documentary about First Melania Trump has grossed a total of $13.5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which Amazon spent $40 million to acquire and $35 million to market — will break even in theaters.
Before the “Melania”’s release, a former Amazon film executive asked how the price tag could represent anything other than “currying favor” with the Trump administration or “an outright bribe.”
Moviegoing typically slows during Super Bowl weekend, but the weekend’s top film, “Send Help,” only declined 47%. And after placing third on the charts last weekend, “Melania” is ninth this time.
Perhaps anticipating discussion about the film’s decline, Amazon released a statement from its head of domestic theatrical distribution Kevin Wilson, who said, “Together, theatrical and streaming represent two distinct value creating moments that amplify the film’s overall impact.”
“Melania” received universally negative reviews from critics, but its 99% audience rating on Rotten Tomatoes was so good that the site put out a statement insisting that the score was real.
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