@dharmesh: Friendly advice for my startup founder friends: When coming up with your positioning, solve for you...
Friendly advice for my startup founder friends: When coming up with your positioning, solve for your customers and your market -- not for investors and media. Example: I see a ton of startups that are positioning themselves as "AI-first" products. But when every startup is calling itself AI-first, nobody is really getting much value from that label. Think back on when we had the smart phone come out. Back then, a bunch of companies said they were "mobile first". Most of them failed to take off, because it was unclear what value being "mobile first" was creating for their customers. So, when describing who you are and what you do, frame it from the perspective of your customers. How does what you do translate into value for them? Let's say you were building a back-office system that reviewed every vendor contract a company signs looking out for deviations from company policy. It runs quietly in the background until it needs to raise an alert. You could approach this in two ways: 1) We have an AI-first vendor contract review product. We use the most advanced AI models to read through every contract...blah...blah...blah. 2) We have the smartest vendor contract review system you'll *never* see. It uses AI to dissect every document, watch your back and protect your business. See the difference? Help your customers understand what you do for them. If you get that right, you'll have addressed investors too. Trust me, investors don't know what "AI-first" really means either. I say that as an indie investor that's invested in 150+ startups. These are fun and exciting times to be building. Best wishes!